Technology
B2B SaaS — TechScale
Challenge
Stagnant lead gen, CAC over $400, and no clear path to scale. Previous agency focused on volume, not quality.
Strategy
Unified funnel strategy across LinkedIn and Google. New landing experience with clear value prop and lead scoring. Creative testing focused on pain points and outcomes.
Execution
Rebuilt audience segments, launched dedicated campaigns by stage, implemented proper tracking and attribution. Weekly optimization cycles and monthly strategy reviews.
Measurable results
+340%revenue
-42%cac
+280%leads
4.8xroas
Before- revenue: $180K MRR
- cac: $420
- leads: 320/mo
After- revenue: $612K MRR
- cac: $244
- leads: 1,216/mo
Retail
E-commerce — StyleHub
Challenge
Strong brand but underperforming Meta and Google. ROAS below 2x; needed to prove paid could drive profit.
Strategy
Product-level attribution, dynamic creative, and segmented retargeting. Focus on LTV segments and post-purchase flows.
Execution
Restructured catalog and audience strategy. Implemented CAPI and enhanced conversions. Creative refresh with UGC and lifestyle angles.
Measurable results
+185%revenue
3.2xroas
+220%orders
-28%cac
Before- roas: 1.8x
- orders: 2.1K/mo
- cac: $65
After- roas: 3.2x
- orders: 6.7K/mo
- cac: $47
Consulting
Professional Services — GrowthLabs
Challenge
High-ticket offer ($15K+). Needed qualified leads and a funnel that could nurture and convert without heavy sales calls.
Strategy
LinkedIn thought-leadership campaigns + gated content funnel. Webinar and case-study-led nurture sequence with clear next steps.
Execution
Built webinar funnel and automated follow-up. LinkedIn campaigns targeting job titles and intent. Calendly integration and CRM sync for pipeline visibility.
Measurable results
+400%leads
+320%qualified
28 dealsclosed
-35%cac
Before- leads: 25/mo
- qualified: 8/mo
- cac: $2,100
After- leads: 125/mo
- qualified: 34/mo
- cac: $1,365
Health
Health & Wellness — FitLife
Challenge
Compliance-heavy vertical. Needed compliant creatives and targeting while scaling from $30K to $100K/month ad spend.
Strategy
Compliant creative framework, broad targeting with exclusions, and strong landing + email compliance. Focus on retention and LTV to justify CAC.
Execution
Creative and copy review for platform and industry compliance. Phased scale with holdout tests. Subscription and LTV modeling built into reporting.
Measurable results
3.2xspend
2.9xroas
+280%subs
+18%ltv
Before- spend: $30K/mo
- subs: 420/mo
- roas: 2.4x
After- spend: $96K/mo
- subs: 1,596/mo
- roas: 2.9x
Finance
Fintech — RevenueFirst
Challenge
Complex product, long sales cycle. Needed to attribute pipeline and revenue to paid and prove efficiency at scale.
Strategy
Multi-touch attribution setup, lead scoring aligned with sales, and dedicated campaigns for top-of-funnel vs. retargeting. Content and demo requests as primary conversions.
Execution
Implemented server-side and CRM-based attribution. Built reporting that connected ad spend to pipeline and closed revenue. Optimized for demo requests and SQLs.
Measurable results
+260%pipeline
-38%cac
+22%close Rate
5.1xroas
Before- pipeline: $450K/mo
- cac: $890
- close Rate: 12%
After- pipeline: $1.62M/mo
- cac: $552
- close Rate: 14.6%
Consumer
D2C Brand — PeakPerformance
Challenge
New brand launch. Needed to find product-market fit in paid and build a repeatable playbook for scale.
Strategy
Test-and-learn across Meta and Google. Creative and audience testing matrix. Clear KPIs by stage: CPA, ROAS, LTV:CAC.
Execution
Launched with controlled budget, scaled winners. Built creative system and reporting. Documented playbook for internal team and future agencies.
Measurable results
$2.1Mrevenue
3.6xroas
4.2xltv Cac
6xscale
Before- revenue: $0
- spend: $0
- roas: —
After- revenue: $2.1M
- spend: $583K
- roas: 3.6x
EdTech
Education — NextGen Academy
Challenge
Seasonal peaks, high CAC in competitive keywords. Needed to improve efficiency and fill courses consistently.
Strategy
Seasonal budget allocation, broad match with smart bidding, and value-based creative. Nurture sequences and limited-time offers to compress decision cycle.
Execution
Keyword and audience expansion with negative refinements. Creative refresh for each intake. Automated flows for leads and trial users.
Measurable results
+195%enrollments
-31%cac
3.8xroas
+210%revenue
Before- enrollments: 80/term
- cac: $380
- roas: 2.4x
After- enrollments: 236/term
- cac: $262
- roas: 3.8x